DivX and Arçelik A.Ş. Announce Strategic Relationship to Distribute DivX Plus™ HD Certified TVs in Europe

DivX, Inc. (NASDAQ:DIVX), a leading digital media company connecting
people and entertainment, and Arelik A.. a leading European TV
manufacturer, today announced a new partnership to distribute DivX Plus
HD Certified digital TVs (DTVs) in Europe. Through the terms of the
partnership, Areliks new Arelik, Beko and Grundig-branded DivX Plus
HD Certified TVs will be available this fall in 5,000 stores in Turkey
and 500 other exclusive stores in 20 countries worldwide. The TVs will
power the playback of DivX Plus HD video using the MKV container,
enabling consumers to enjoy videos at HD resolutions up to 1080p in the
DivX format using the TVs USB slot.
“We are especially pleased to announce that Arelik A.s new line
of TVs are expected to be the first in Europe to include DivX Plus HD
playback in more than 5,500 retail stores around the world.”
Arelik A.. is a leading household appliances manufacturer in Turkey.
The company engages in the production, marketing and after sales
services of consumer durables and consumer electronics. Arelik A. .
has 11 production plants in Turkey, Romania, Russia and China, sales and
marketing organization in 18 countries and 10 brands (Arcelik, Beko,
Grundig, Altus, Blomberg, Elektra Bregenz, Arctic, Leisure, Flavel and
Arstil). The Company provides products and services to its consumers in
more than 100 countries. The line up of Arelik, Beko and
Grundig-branded HD TVs with DivX Plus HD certification all include high
end technology with brilliant colour reproduction, maximum picture
sharpness and a high contrast factor.
DivX Plus HD Certification is the premium level of certification
available from DivX, optimized for consumer electronics products and
supports the playback of all content created with DivX software.
Available on www.divx.com,
DivX Plus Software allows users to create and playback H.264 video in an
.mkv file container. DivX Plus HD Certified devices will playback all
previous versions of DivX video and DivX Plus HD video files with the
.mkv file extension and AAC audio created with third-party tools.
Known for great performance, visual quality and interoperability on any
DivX Certified device, DivX provides consumers with a comprehensive
digital media solution supporting the majority of high-quality Internet
video on their TVs or other consumer electronics devices. In addition,
DivX also supports the secure playback of major Hollywood titles from
major studios, and many online movie download sites now distribute
Hollywood content in the DivX format worldwide.
DivX has seen great momentum as we expand DivX Plus HD technology
worldwide with leading consumer electronics partners such as Arelik
A.., said Malachi Bierstein, Director and General Manager, EMEA at
DivX. We are especially pleased to announce that Arelik A.s new line
of TVs are expected to be the first in Europe to include DivX Plus HD
playback in more than 5,500 retail stores around the world.
As the first to offer DivX Plus HD in digital TVs in Europe, we are
excited to bring DivXs revolutionary new MKV HD video playback
technology to our award-winning TVs, said Christian Struck, Director of
Brand Management, Grundig Intermedia GmbH. The DivX brand is very well
known throughout Europe, and adding DivX Plus HD Certification will help
us enhance our home theater experience for our customers.
For more information about DivX, visit www.divx.com
For more information about Arelik A.., visit www.arcelikas.com.
About DivX
DivX, Inc. is a leading digital media company that enables consumers to
enjoy a high-quality video experience across any kind of device. DivX
creates, distributes and licenses digital video technologies that span
the three screens comprising todays consumer media environmentthe
PC, the television and mobile devices. Over 300 million DivX devices
have shipped into the market worldwide from leading consumer electronics
manufacturers. DivX also offers content providers and publishers a
complete solution for the distribution of secure, high-quality digital
video content. Driven by a globally recognized brand and a passionate
community of hundreds of millions of consumers, DivX is simplifying the
video experience to enable the digital home.
On June 2, 2010, DivX, Inc. and Sonic Solutions announced a proposed
merger transaction. Sonic Solutions has filed with the Securities and
Exchange Commission (the SEC) a registration statement on Form S-4
containing a preliminary joint proxy statement/prospectus in connection
with the proposed merger and both companies intend to mail a definitive
joint proxy statement/prospectus and other relevant documents to Sonic
and DivX shareholders following such time that the registration
statement is declared effective by the SEC.
About Arelik A..
Founded in 1955, Arelik A.. offers goods and services in more than 100
countries, with 11 production facilities in Turkey, Russia, Romania and
China, sales and marketing affiliates operating internationally, and ten
brands. Arelik A.. enhanced its market share significantly by entering
new distribution channels in the companys core export markets in
Western Europe and particularly in the U.K. and Romania. Arelik
strengthened its position as the second in the market by increasing the
companys share from 9 percent to 15 percent in the six main categories
of white goods (MDA) in the U.K. and has retained its position by far as
the leader in Romania by increasing the companys market share to 35
percent. On a brand basis, Beko remained in the top ten best selling
white goods brands in the world in eight main product categories in
2009, doubling the companys success over 2008.
Forward-Looking Statements
Statements in this press release that are not strictly historical in
nature constitute forward-looking statements. Such statements include,
but are not limited to, statements regarding DivXs visibility within
the investment community and the availability of certain DivX enabled
products to consumers. Such forward-looking statements involve known and
unknown risks, uncertainties and other factors which may cause DivXs
actual results to be materially different from historical results or
from any results expressed or implied by such forward-looking
statements. These factors include, but are not limited to: the risk that
customer use of DivX technology may not grow as anticipated; the risk
that anticipated market opportunities may not materialize at expected
levels, or at all; the risk that the Companys activities may not result
in the growth of profitable revenue; risks and uncertainties related to
the maintenance and strength of the DivX brand; risks associated with
DivXs ability to penetrate existing and new markets; risks regarding
the effects of competition; the risk of DivXs dependence on its
licensees and partners; risks related to the effect of intellectual
property rights claims; risks related to DivXs partners ability to
make certain products available to consumers on specified timelines, or
at all; and other factors discussed in the Risk Factors section of
DivXs most recent report filed with the Securities and Exchange
Commission. All forward-looking statements are qualified in their
entirety by this cautionary statement. DivX is providing this
information as of the date of this release and does not undertake any
obligation to update any forward-looking statements contained in this
release as a result of new information, future events or otherwise.
Additional Information
This press release is not a solicitation of a proxy, an offer to
purchase, nor a solicitation of an offer to sell shares of Sonic
Solutions, and it is not a substitute for any proxy statement or other
filings that may be made with the SEC with respect to the proposed
merger. In connection with the proposed merger, Sonic Solutions has
filed a registration statement on Form S-4 containing a joint proxy
statement/prospectus of Sonic Solutions and DivX. Investors and security
holders are urged to carefully read the Registration Statement on Form
S-4 and related joint proxy statement/prospectus and other documents
filed with the SEC by Sonic Solutions and DivX, because they contain
important information about Sonic Solutions, DivX and the proposed
transaction, including with respect to risks and uncertainties that
could delay or prevent the completion of the transaction. Such documents
are available free of charge at the SEC website (http://www.sec.gov/),
from Sonic Solutions and its corporate website (www.sonic.com)
or from DivX and its corporate website (http://www.divx.com/).
Sonic Solutions, DivX and their respective directors, executive officers
and other members of their management may be deemed to be soliciting
proxies from shareholders of Sonic Solutions or DivX in favor of the
proposed merger. Investors and stockholders may obtain more detailed
information regarding the direct and indirect interests in the proposed
merger of persons who may, under the rules of the SEC, be considered
participants in the solicitation of these shareholders in connection
with the proposed merger by reading the joint proxy statement/prospectus
described above. Additional information about the directors and
executive officers of Sonic Solutions may be found in its definitive
proxy statement filed with the SEC on October1, 2009. Additional
information about the directors and executive officers of DivX may be
found in its definitive proxy statement filed with the SEC on April20,
2010. Such documents are available free of charge at the SEC website (http://www.sec.gov/),
from Sonic Solutions and its corporate website (http://www.sonic.com/)
or from DivX and its corporate website (http://www.divx.com/&

Source: Business Wire