Analysys Masons latest report, Worldwide
telecoms market share report 2009 names the top-ten
operators worldwide, revealing that the major players have retained the
leadership positions they held in 2008.
According to the report, the worldwide telecoms market generated
USD1.8trillion (EUR1.3trillion) in revenue in 2009, a 1% increase in
comparison with 2008. In the list of top-ten operators by revenue,
familiar names appear.
The top ten operators are:
1. AT&T (USA)
2. NTT (Japan)
3. Verizon (USA)
4. Deutsche Telekom (Germany)
5. Telefnica (Spain)
6. Vodafone (UK)
7. China Mobile (China)
8. France Telecom (France)
9. Telecom Italia (Italy)
10. KDDI (Japan)
Verizon moved into third position following its acquisition of Alltel
Wireless. Vodafone moved into sixth place, displacing France Telecom.
France Telecom lost market share because of its heavy exposure to the
European market, which accounts for 90% of its revenue compared with 75%
for Deutsche Telekom and only 62% for Telefnica, explains Roz
Roseboro, Principal Analyst at Analysys Mason and author of the report.
This top-ten list changes significantly when the operators are ranked
according to their earnings before interest, taxes, depreciation and
amortisation (EBITDA) margin:
1. China Mobile
2. Telefnica
3. Telecom Italia
4. AT&T
5. Vodafone
6. France Telecom
7. NTT
8. Deutsche Telekom
9. Verizon
10. KDDI
According to Roseboro, increased competition from new entrants is
reducing pricing power in some markets, while growth in subscriber
numbers is essentially flat in others. In either case, customer
retention is critical.
Operators in mature markets need to find ways to extract more value
from mobile data traffic in order to fund the necessary investments in
mobile infrastructure. Operators in growth markets need to a plan for a
shift from subscriber acquisition to revenue generation by segmenting
their customer base and offering tailored packages that will increase
loyalty and usage, says Roseboro.
Analysys Masons Worldwide
telecoms market share report 2009 provides worldwide financial
and operational data for almost 140 operators, split into eight
geographical regions. It also includes insight into the key drivers in
the mobile and fixed markets in each region, as well as comments on
changes in the competitive landscape. For further information on this
report, please visit: http://www.analysysmason.com/Research/Content/Reports/RDIG0_Worldwide_te....
Link to press release: http://www.analysysmason.com/About-Us/News/Press-releases/Analysys-Mason...
Source: Business Wire
