Black Box, an Electronic Arts Inc. (EA) studio (NASDAQ:ERTS), and Dolby
Laboratories, Inc. (NYSE:DLB) today announced that Need for Speed
World, the massively multiplayer online (MMO) action racing game
will incorporate Dolby Axon voice chat technology before the
December holiday season. Need for Speed World combines the rush
of illicit street racing, deep RPG style progression, and vehicle
customization into an immersive, socially connected experience. The game
will be featured at Penny Arcade Expo (PAX 2010) in Dolbys booth,
number 612, in the Washington State Convention Center, September 35,
2010.
“Were really excited to be working closely with EA in
bringing a new level of voice chat to their game.”
In Need for Speed World, were able to continually update the
game with new technology to provide the best MMO racing experience for
our players, said Stephane Grefford, Producer, Need for Speed World.
Working with Dolby Axon, we can give gamers a seamless channel of
communication enabling in-game collaboration towards becoming the top
racer. Were excited to be the first title in North America to
incorporate Dolby Axon to help enhance our players overall racing
experience.
Dolby Axon helps ensure that communication among team members happens
clearly and quickly when racing at over 100 miles an hour in Need for
Speed World, said Matt Tullis, Marketing Director, Games, Dolby
Laboratories. Were really excited to be working closely with EA in
bringing a new level of voice chat to their game.
By integrating Dolby Axon into online game titles, game developers can
provide players with a new level of realism in online gaming:
Improved audio chain processing (noise suppression, echo suppression)
for clear voice communication
Surround sound voice chat over stereo headsets, stereo speakers, and
5.1 playback systems delivering realistic and exciting in-game
communication with teammates
Compatibility with any stereo headset, enabling gamers to experience
clear, crisp voice quality without specialized equipment
Need for Speed World is being developed by Black Box, an
Electronic Arts studio and is available online for the PC. More
information and details on the game can be found at world.needforspeed.com
or follow us on Twitter at @NeedforSpeed. Members of the press can
download product information and assets at info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the worlds leading interactive entertainment software company. Founded
in 1982, the company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets, and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS, EA, EA Mobile , and
POGO. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion
and had 27 titles that sold more than one million units. EAs homepage
and online game site is www.ea.com.
More information about EAs products and full text of press releases can
be found on the Internet at info.ea.com.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that
are essential elements in the best entertainment experiences. Founded in
1965 and best known for high-quality audio and surround sound, Dolby
creates innovations that enrich entertainment at the movies, at home, or
on the go. Visit www.dolby.com
for more information.
Dolby and the double-D symbol are registered trademarks of Dolby
Laboratories. EA, EA SPORTS, EA Mobile, POGO, and Need for Speed are
trademarks of Electronic Arts Inc. All other trademarks remain the
property of their respective owners. S10/23334 DLB-G
Source: Business Wire
