The Economic Times (India) Brand Equity Most Trusted Brands 2010
annual survey has named Pizza Hut the Most Trusted Food Service Brand
in India for the sixth year, ahead of all other Indian and global food
service brands. Pizza Hut is also the only restaurant company to place
in the Top 20 Service Brands list. KFC India was recognized for the
first time by the survey with a spot in the top five of trusted food
service brands. Pizza Hut and KFC India are part of Yum!
Restaurants International (YRI), a division of Yum! Brands, Inc.
(NYSE:YUM), the worlds largest restaurant company in terms of system
units.
“We are honored to have our Pizza Hut and KFC brands recognized as the
most trusted food service brands in India”
Congratulations to our entire team in India, said Graham Allan, Chief
Executive Officer, Yum! Restaurants International. To be recognized for
the sixth year as the most trusted food service brand is a true
testament to our employees and franchisees. Their hard work, passion and
professionalism have been instrumental in making Pizza Hut and KFC
leaders in the food service rankings. India is an important emerging
market for us. Both Pizza Hut and KFC are proving very popular with
consumers and we recently introduced Taco Bell to India with a
restaurant in Bangalore. We continue to make significant investments in
India as part of our plan to capitalize on this large and rapidly
growing market of more than 1 billion people, added Allan.
The Brand Equity Most Trusted Brands Survey, which appears in The
Economic Times September 1 edition, ranks the brands that have
earned the trust and loyalty of consumers across India. The survey,
conducted by ACNielsens ORGMARG market research company, asked more
than 8,000 participants, across different socioeconomic, age, income
and geographic backgrounds, various questions in order to determine each
companys overall trust score about the brands that consumers believe
provide quality, consistency and reassurance.
We are honored to have our Pizza Hut and KFC brands recognized as the
most trusted food service brands in India, said Niren Chaudhary,
managing director, Yum! Restaurants International India. The
recognition reflects six years of Pizza Huts leading reputation in
India and consumers enthusiasm for the Brand and demonstrates how we
have successfully developed a strong Pizza Hut and KFC presence, highly
skilled workforce and an innovative menu. This honor also recognizes the
hard work of our passionate franchisees and Customer Maniacs in our
restaurants who help provide outstanding service to our customers daily.
Over the past 12 years, Yum! has become the largest and fastest growing
restaurant company in India. As of the second quarter 2010 earnings, the
Company had 159 Pizza Huts in 33 cities offering a range of localized
products including masala pizza, chicken tikka appetizers and spicy
Indian drinks. KFC is the fastest growing quickservice restaurant brand
in India with 75 restaurants in 13 cities as of second quarter 2010
earnings. KFC is a young, vibrant brand in India from its contemporary
restaurant designs featuring bold colors, open seating areas for large
groups and flatpanel televisions to innovative marketing programs to
unique signature products, including vegetarian items. The Company also
opened the first Taco Bell in India earlier this year. By 2015, the
Company forecasts 1,000 KFC, Pizza Hut and Taco Bell restaurants in
India, up from 235 restaurants as of second quarter 2010.
YRI, based in Dallas, Texas, is the largest division of Yum! Brands with
more than 14,000 restaurants outside the U.S. and China. One of Yum!
Brands four key business strategies is to drive aggressive
international expansion and build strong brands everywhere. In 2009,
operating profit for YRI was $491 million. The year 2009 also marked the
tenth year that YRI has opened more than 900 new restaurants outside the
U.S. and China.
Yum! Brands, Inc., based in Louisville, Ky., is the worlds largest
restaurant company in terms of system restaurants with more than 37,000
restaurants in more than 110 countries and territories. The company is
ranked #216 on the Fortune 500 List, with revenues of nearly $11 billion
in 2009. Four of the companys restaurant brands KFC, Pizza Hut, Long
John Silvers and Taco Bell are the global leaders of the chicken,
quickservice seafood, pizza and Mexicanstyle food categories. A&W
Restaurants is the longest running quickservice franchise chain in
America. Outside the United States, the Yum! Brands system opened more
than four new restaurants each day of the year, making it a leader in
international retail development. The Company has consistently been
recognized for its reward and recognition culture, diversity leadership,
community giving, and consistent shareholder returns. In 2007, the
Company launched World Hunger Relief, the worlds largest private sector
hunger relief effort to raise awareness, volunteerism and funds to
benefit the United Nations World Food Programme (WFP) and other hunger
relief agencies. To date, this effort has raised nearly $60 million for
WFP and other hunger relief agencies and is helping to provide
approximately 250 million meals, saving the lives of millions of people
in remote corners of the world where hunger is most prevalent.
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Source: Business Wire
