Marsh Supermarkets, LLC, a leading supermarket chain in Indiana, is
partnering with Revionics to better price and promote based on Revionics
customer-centric, demand management pricing platform. Leveraging
Revionics advanced pricing analytics and scenario planning capabilities,
Marsh will fine-tune their price strategies and promotional events to
appeal to localized markets, with the goal of building sales and
customer loyalty in a difficult economy.
“Marsh Supermarkets is an institution in Indiana, and truly understands
customer service”
Headquartered in Indianapolis, Indiana, Marsh operates 98 Marsh
Supermarkets and 4 O’Malia’s Food Markets in Indiana and Ohio. Founded
in 1931, Marsh is known for their unwavering commitment to excellence in
customer service and their innovative merchandising strategies. Marsh
has the distinction of being the first grocery store in the world to use
electronic scanners, and continues to show thought leadership with their
customer loyalty program, Fresh IDEAs, online shopping, and their
extensive list of in-store services. With the launch of price and
promotion optimization, Marsh will clearly understand demand and price
sensitivity by item and by store, enabling more customer-centric
merchandising techniques.
“Revionics was chosen as our partner for price and promotion
optimization because of their ability to easily relate their solutions
to our business needs,” said Roy Kipp, Senior Vice President of
Merchandising at Marsh. “Their current customers had great things to say
about their service, we liked the look and feel of their solution, and
we liked the team Revionics brought to the table. We’re excited about
our future partnership.”
“Marsh Supermarkets is an institution in Indiana, and truly understands
customer service,” stated Todd P. Michaud, President and CEO of
Revionics. “Revionics is committed to helping them better service their
customers through the use of our price and promotion technology. We’re
honored to have them on board.”
About Revionics, Inc.
Revionics delivers the most advanced predictive pricing, promotion,
markdown and inventory optimization system available to retailers. Our
technology leverages an integrated forecast, enabling a coherent view of
customer demand across all decision areas. Our proprietary approach,
Revenue Bionics™, applies advanced analytics and science to predict
customer behavior, empowering retailers to achieve their financial
objectives, improve customer loyalty and make better, faster decisions.
Revionics solutions are delivered on a modern, fully scalable,
software-as-a-service, pay-as-you-go platform. More than 100 clients in
retail grocery, automotive, drug, building materials, convenience,
general merchandise, and discount stores rely on Revionics. For more
information please visit www.revionics.com
Source: Business Wire
